PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
The vessel holds space to fill with all forms of matter. What are you holding space for in your life? How do you spend your time? Who do you allow in? Are these people and activities worthy of your divine hours? And is there enough time amongst them all for you to heal, regenerate and connect. We wish you the wisdom and scrutiny to know and create that which serves your greatest good.
From the ancient Greeks to the Egyptians, the cave was considered a portal to the deep subconscious. They believed to go "higher" spiritually or in life in general, one needed to go deeper underground - and the cave was the entrance to this. Whatever in your life that is challenging you, or things that keep re-appearing that hurt you and you feel unable to transcend - take the wisdom from the ancient philosophers and dig deep to find your spring of transformation.
The oracle earring is in the shape of an eye. Glass beads woven with aventurine beads. An oracle is a conduit to see that which is coming. We sometimes place this ability on people or systems outside ourselves, forgetting that with our own stillness and intention we are masters of manifesting the outcomes in our lives. These are here to remind you to truly "see", and look beyond your fears to create a life that marries both meaning and magic.
Inspired by African ornamentation, balmy nights and exotic lands, your PICHULIK piece is like most traditional African jewellery: it has the potential to carry symbolic personal meaning for the wearer. We invite you to make it your own.
Inspired by Berber ornamentation, balmy nights and exotic lands. The use of bells and gold wrapping act as symbols of protection and ward off negative forces, whether created in our minds as fear- or through envy.