PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
A labyrinth is an ancient modality for wholeness. Combining the imagery of a circle and the spiral. The Labyrinth earring represents our hero's journey into our centre to know ourselves intimately so that we may venture out in the world strong, clear and wise.
Athena, the Greek companion of heroes. These horn and winged earrings, like the eyes of Athena's spirit guide - the owl - aid us to "see" the truth. Athena actualises our craft and refines our unique abilities and gifts so that we may utilise them for our greatest healing, service and purpose.
Hamsa the middle eastern symbol of divine feminine protection and power. Our PICHULIK heroine carries the sacred symbols of Intuition (crescent moon), Purity and Integrity (pearls), Wisdom (coral) and all seeing and knowing the Truth (tigers eye). This Hamsa is your sacred talisman.
The Heroine in mythology always encounters a mentor, an aid or a guide.The function of the mentor is to prepare the hero to face the unknown, to accept the adventure. Our Hamsa choker symbolises this wisdom. Two hands aiding you along the way, use this neckpiece to acknowledge who has served you on this journey of self-knowledge and growth? Give thanks, integrate this knowledge.
Winged jade necklace takes the messages symbolised by Hermes of divine wisdom and knowing. Those ideas or truths that arrive in the still moments between breath and thought honours both yourself and others with kindness and understanding are divine intervention. Listen!