PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
The Moon shadow earring is a loose moon phase that rotates buoyantly on your shoulders. Let the shadow of your self be an invitation for introspection and healing. The unseen in ourselves are the places where we can expect the greatest transformation and progress. Let this shadow cast the spaces in yourself where you need more self love.
Your bold yet delicate PICHULIK neckpiece reflects the strong architectural aesthetics of Islam and the patterned Moorish tile-texture of Northwest Africa. The hints of gold remind you of your innate divinity –encouraging you to make choices that best reflect this.
Inspired by ancient Berber sun signs and the Daughter of Ra who was regarded in ancient Egyptian mythology as ‘The Lioness,’ these earrings convey the fierce, radiant and energising force of the sun in guiding you toward your true north.