PICHULIK is an intentional and ethical jewelry, accessories and womenswear brand handcrafted in Cape Town, South Africa.
Through distilling sacred storytelling from ancient traditions, myth and an experimental use of materials and form, PICHULIK celebrates empowering feminine narratives that echo from the women who make the brand to the women who wear it.
A temple is a place to honour the divine. You have the power to choose the form this takes. It can be a space in your home, a stillness in your heart or a community building where you can share this with others. Give yourself and others the freedom to choose how they wish to experience this reverence. Our communion to the Divine/Unknown/God/Allah is a personal and unique language.
The story of Erzulie begins in the West African kingdom of Benin. She is the noble goddess and fierce protector of women, children and the neglects of society. Visualised as the black madonna, she embodies fierce, intuitive femininity - and celebrates it in all women. She was known to teach her daughters of the sacred knowledge of the moons, and secrets of her soul. These brass hollow spheres hold these secrets - may you know your ancestry and the magic of its teaching.
From the ancient Greeks to the Egyptians, the cave was considered a portal to the deep subconscious. They believed to go "higher" spiritually or in life in general, one needed to go deeper underground - and the cave was the entrance to this. Whatever in your life that is challenging you, or things that keep re-appearing that hurt you and you feel unable to transcend - take the wisdom from the ancient philosophers and dig deep to find your spring of transformation.
Inspired by African ornamentation, balmy nights and exotic lands, your PICHULIK piece is like most traditional African jewellery: it has the potential to carry symbolic personal meaning for the wearer. We invite you to make it your own.
Inspired by Berber ornamentation, balmy nights and exotic lands. The use of bells and gold wrapping act as symbols of protection and ward off negative forces, whether created in our minds as fear- or through envy.