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      Pichulik Designs Pty Ltd Pichulik Designs Pty Ltd
      • HOME
      • SHOP
        • Collections
          • LACUNA Season 1 2026
          • Limited Edition: Mamatongue
          • Best Sellers
          • Resort Edit
          • Limited Editons
          • Safari Edit
          • Pendants & Charms
          • Bundles
          • All Collections
        • Best Sellers
        • Earrings
        • Bracelets
        • Necklaces & Pendants
        • Rings
        • Accessories
          • Keyrings
          • Belts
        • Gift Cards
          • Gifts under $75
          • Gifts under $100
          • Gifts under $200
          • Gifts under $300
          • Gift Cards
        • Bundles
      • ABOUT
        • The Essence of PICHULIK
        • Our Team
        • Sustainability
        • Press
      • CONTACT
        • Atelier and Stockists
        • Email Us
        • Become a Retail Partner
        • Press Queries
      • Collections
      • LACUNA Season 1 2026
      • Limited Edition: Mamatongue
      • Best Sellers
      • Resort Edit
      • Limited Editons
      • Safari Edit
      • Pendants & Charms
      • Bundles
      • All Collections
      • Best Sellers
      • Earrings
      • Bracelets
      • Necklaces & Pendants
      • Rings
      • Accessories
      • Keyrings
      • Belts
      • Gift Cards
      • Gifts under $75
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        • LACUNA Season 1 2026
        • Limited Edition: Mamatongue
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      Mer Lookbook Season 1 2025

      The Mer Collection explores the mythic meaning of the mermaid as a symbol of transformation, self-discovery and alchemy. This sea and land dweller has fascinated folklore since antiquity. Part fish to traverse the wild unknown of the open ocean, and half human to breathe on earth.
      From Atargatis of Syria, the Ceasg of Scotland, Ningyo of Japan, Mami Wata of West Africa and Watermeid of the Klein Karoo, these hybrid women have shapeshifted through time, skimming the line between beguiling enchantment and prophecies of potential danger. The Mer Collection is an allegory for self-exploration and our capacity to shapeshift through our lives. The mermaid sirens us to venture after our deepest longings and curiosities while cautioning us to be aware of the rocky wreckage of impulses.
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      Cape Town

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